Not Your Average

FAQ

Yes, we do branding that actually makes sense. We don’t just design a logo and call it a day. We create brand identities that align with your vision, values, and positioning in the market. That means we dig into your story, analyze your competitors, talk to your clients and define a strategy that ensures you stand out. A strong brand is more than just visuals, it is about creating recognition, trust, and a long-term connection with your audience. And yes, it still looks great on a tote bag.

Absolutely. Positioning is the backbone of your brand. We guide you through workshops and exercises that clarify not just who you are, but how you want to be perceived in your market. From there, we translate that into clear communication and consistent visual design. The result is a brand that knows exactly where it stands. Think of it as GPS for your business identity.

Yes, and we make them usable. Instead of dusty PDFs nobody opens, we deliver dynamic online brand guidelines that your team can actually use day to day (by clicking on a simple link). This includes logo usage, color palettes, typography, photography style, and tone of voice and all collateral we have prepped for your brand (templates, iconography, socials…). It is the kind of document that keeps everyone aligned and ensures your brand grows consistently across all touchpoints.

Of course. Not every business needs a total makeover. Sometimes a refresh is what you need to modernize your look while keeping your brand recognition intact. We carefully balance what needs to change with what should stay. Think of it as upgrading your wardrobe without losing your signature style.

Definitely. A logo is just the tip of the iceberg. We craft full brand systems including social media templates, print materials, packaging, signage, and digital assets. Basically, if it can carry your brand, we can design it. Yes, even coffee cups.

Yes, because a brand without a story is like Netflix without series: it just doesn’t work. We help craft your brand narrative so it speaks to your audience in a human, relatable, and memorable way. Storytelling is what turns a business into a brand that people want to connect with.

Always. Competitor analysis helps us understand where you stand today and where you can make a difference tomorrow. We look at what others in your industry are doing, and then we make sure you are not just another lookalike. Our goal is to find your white space.

Yes, we design for every platform where your brand lives both online and offline. That includes websites, apps, social media, pitch decks, brochures, posters, and packaging. We ensure consistency across all mediums so your brand always feels like itself.

Yes, because design without strategy is just decoration. We align design decisions with your business goals so your brand is not only attractive but also effective. We regularly work with leadership teams to ensure branding becomes a growth tool, not just an expense.

If we do our job right, yes. The difference is not just visual; it is about how people perceive you. Good branding builds confidence in your company, inside and out. Your team feels prouder, your clients feel more connected, and your business feels more future proof. Easter egg: sometimes even your competitors notice, and that is not a bad thing.

Yes, we design digital experiences that people actually want to use. We start by understanding your users, their goals, and their pain points. Then we translate that into intuitive interfaces that look beautiful and function seamlessly. A great UI is not just about pixels, it is about reducing friction and making life easier.

Whenever possible, yes. We believe user testing saves time and money in the long run. By validating ideas early with actual users, we ensure the end product delivers real value. We often run usability tests, interviews, and A B testing to refine the design before launch.

No, our UX design extends to apps, platforms, dashboards, and any digital interface. Whether it is B2C or B2B, we make sure the product feels intuitive and engaging. We have even designed internal tools that boosted employee efficiency significantly.

Yes, prototypes are part of our process. They allow you to see and test the product before development, saving time and costs. It also helps stakeholders align early. Fun fact: sometimes clients confuse prototypes with the final product, which we secretly take as a compliment.

Yes, very much. Accessibility is not optional. We design with inclusivity in mind, ensuring that your website or product can be used by as many people as possible. This includes, if requested, following WCAG (A, AA, AAA) guidelines, creating readable typography, clear contrast, and intuitive navigation. Accessibility is good ethics and good business.

Yes, and we love them. Design systems are living libraries of components, styles, and rules that keep your digital product consistent and scalable. They also make developers happier, which is always a win.

Of course. We often collaborate with internal design or marketing teams to expand and adapt an existing brand into digital environments. We make sure the look and feel stay aligned while optimizing for usability and performance.

Yes. Today’s users are mobile-first, and so are we. We always prioritize mobile usability and then scale up to desktop, ensuring your product feels natural on any screen size. That said, not every project requires a mobile-first approach, it really depends on the specific goals and context of the project.

Definitely. We conduct UX reviews where we analyze your current product, identify friction points, and recommend actionable improvements. Often, small UX tweaks can lead to big gains in conversions and user satisfaction.

Absolutely. Good UX reduces frustration, increases engagement, and drives conversions. It makes your customers happier and your support team’s life easier. More importantly, it directly impacts your bottom line by turning one-time visitors into loyal customers who come back again and again. When people enjoy using your product, they’re not just more likely to convert, they’re also more likely to stick around and advocate for your brand. Fun fact: even if a competitor launches a more powerful product, customers often stay loyal to the one that gave them the best experience … because in the end, experience beats specs.

Yes, we do both. We are not a design only studio. We build websites and digital products with the same attention to detail we put into our designs. This means your website is not just beautiful, but also functional, scalable, and performance driven.

We work with modern technologies like Next.js, Strapi, Webflow, and Wordpress. For high performance websites, we often recommend a headless approach using Next.js combined with a CMS like Strapi or Storyblok. This gives you the best of both worlds: flexibility for content teams and speed for developers.

We’re also long-time WordPress experts. Over the years we’ve built and maintained countless sites on it, and for good reason: WordPress remains a reliable, flexible tool that powers a large part of the web. It’s easy to manage, has a huge ecosystem of plugins, and works particularly well for small to medium-sized websites where speed of development and cost-efficiency matter. That said, no single technology is perfect for every project. WordPress shines in certain contexts, but in others a different stack may offer better performance, scalability, or integration possibilities. For us, it’s never about pushing one tool above all others, but about choosing the right solution for the specific needs of each client.

Not really. At studio ruelle, we don’t believe in one-size-fits-all solutions. Every project has its own quirks, goals, and technical needs. That’s why we pick the CMS that makes sense for your project. The one that actually helps you shine rather than trying to bend your website into something it’s not. Think of it as choosing the right pair of shoes: comfort and style matter.

Webflow is our secret weapon for fast, visually stunning websites. It’s perfect when you want a site that wows visitors from the first click, whether it’s a landing page, portfolio, or marketing hub. Plus, it makes updating content easy for you, no developer needed for every tiny change. Basically, it’s like having a magic paintbrush for the web, only faster and less messy.

Wordpress is our trusty workhorse for content-heavy websites: Think complete websites, blogs, media-rich platforms, or corporate hubs. Reliable, versatile, and well-supported, it lets us handle a lot of content without breaking a sweat. For bigger, more complex projects, we go headless with Strapi, Storyblok, or a custom CMS. This means the front-end and back-end are separate, giving you speed, security, and full design freedom. Your platform grows with your business, and we make sure it doesn’t turn into a spaghetti monster of outdated code.

Yes, every website we deliver is optimized for search engines and performance. We focus on clean code, fast loading times, responsive design, and proper metadata setup. This ensures your website does not just look good but also gets found and converts.

Yes, we integrate a wide range of tools including CRM systems, booking engines, e commerce platforms, and marketing tools. Our goal is to make your website part of a connected ecosystem that supports your business processes.

Definitely. If your project requires unique functionality, we can develop custom features tailored to your needs. From interactive calculators to data driven dashboards, we enjoy building tools that make your website stand out.

Yes, we provide ongoing support and maintenance to ensure your website stays secure, updated, and running smoothly. We believe a launch is not the finish line, it is the starting point of your digital growth.

Both. We design and build everything from simple one page sites to large scale platforms with thousands of pages. Our experience ranges from startups to established companies that require robust infrastructures.

Yes, this is a key difference in our approach. We do not build websites as just pretty facades. We build platforms and products that influence internal processes, customer experience, and long term business strategy. Easter egg: sometimes a website we built became so integral it replaced half of a client’s outdated tools.

Yes, through our specialized company, Maiva we create smart solutions that automate tasks, optimize processes, and personalize customer experiences. AI is no longer a buzzword, it is a practical tool to save time and scale smarter.

We build automations that connect your tools and reduce manual work. From automating lead management and email flows to syncing data between platforms, our goal is to remove repetitive tasks so your team can focus on meaningful work.

Yes, with Maiva we develop chatbots that go beyond generic answers. They can handle customer support, sales inquiries, or internal workflows. We design them to match your brand tone so they feel like an extension of your team.

Absolutely. AI can enhance user experience through personalization, recommendations, and predictive features. With Maiva we integrate these capabilities directly into your platforms, making them smarter and more engaging.

Yes, email automation is one of the fastest ways to boost efficiency. We set up intelligent workflows that deliver the right message at the right time, tailored to user behavior. Done right, it feels personal, not spammy.

Yes, we can design AI assistants that support your internal teams. From automating reporting to summarizing meeting notes, these tools free up valuable time. Easter egg: we once built an AI assistant that knew the office coffee order better than the team itself.

Yes, we use low code tools like Make, n8n, or Zapier to combine your existing stack with AI powered workflows. This makes implementation faster and more cost effective.

Always. Automation and AI are not about gimmicks, they are about results. We define KPIs with you so you can clearly measure the time saved, errors reduced, or revenue gained.

No, our goal is to augment humans, not replace them. We believe AI should handle repetitive tasks so people can focus on creativity, strategy, and relationship building.

We don’t treat AI as an isolated service. With Maiva we see it as part of a bigger ecosystem that strengthens branding, UX, and development. That integration ensures it has real impact across your entire company. Easter egg: the only job we haven’t been able to automate yet is taste testing Friday pizza lunches